Seismic
Aftershock
2022
BRANDINGA swag store designed to build brand presence & excitement.
OPPORTUNITYSeismic launched its rebrand in the spring of 2022. Alongside the launch, Seismic’s CMO wanted to also launch Seismic’s own swag store. The ask of the design team was to create a playful daughter brand to Seismic that could excite customers, prospects and employees and build ambassadorship and brand recognition with its playful apparel and accessories.
Over the course of a month, Aftershock came to life with a brand identity system, website, apparel designs and photography assets.
CATEGORIESBranding
Creative Direction
Web Design
Photography
RESULTSAftershock launched with its fresh name, visual identity, website, curated and designed apparel and accessory items, photography and design assets, and social posts. Since its launch, Aftershock has fulfilled over 4,500 orders and continues to be a source of joy and excitement, especially for Seismic employees and ambassadors.
HEX #D2BFD7
RGB 210, 191, 215
CMYK 16, 24, 3, 0
HEX #EFB1C0
RGB 239, 177, 192
CMYK 3, 36, 10, 0
HEX #C1EAED
RGB 193, 234, 237
CMYK 20, 0, 6, 0
HEX #DDEA8F
RGB 221, 234, 143
CMYK 15, 0, 55, 0
HEX #FE5000
RGB 254, 80, 0
CMYK 0, 80, 100, 0
HEX #F0C1AF
RGB 240, 193, 175
CMYK 4, 27, 27, 0
The photography direction was simple, yet playful. I shot on a white sweep with blank apparel, the talent (i.e. friends and family members) showed off the colorful apparel with relaxed and comfortable poses. Since Aftershock is intended to be a fun, playful expression of the brand, I didn’t want the photography to feel too serious.
PHOTOGRAPHY
Designs by Annie Garcia
CREDITSHelen Gardner, Manager, Brand Design
Ben Battaglia, Director, Brand
John Rivers, Content Manager