Seismic
Shift
2023
LIVE EVENTA global conference jam-packed with branded experiences.
OPPORTUNITYShift is Seismic’s annual customer event; customers and prospects travel from all around the world to connect, gain inspiration, and learn from leading experts on enablement. In the spring of 2023, Seismic’s Brand and Events team came together in preparation for the fall event to bring the event to life through a unique brand and thoughtful experiential design.
CATEGORIESCreative Management
Brand Operations
Graphic Design
“This is way better than a conference - it's an experience.”
EVENT ATTENDEE
MY ROLEI was responsible for the execution of the brand across all designed touch points, including digital, print, swag, signage and presentation designs, as well as the management of creative vendors, stakeholder communication, operations, budget planning and management, and gaining final sign off from the Senior Director of Brand and Events.
The first step to such a robust project was to take the time up front to create a communication system and an organized content map for designers, stakeholders, and vendors to work against.
PLAN OF ATTACK
I created a simplified key for reviewing asynchronously across all stakeholders with Google slides. We used a color system for quick scanability, and sought feedback through tagging stakeholders and checking for initials for final sign off.
An example of a slide with medium signage designs, complete and approved through tags, initials, colored dots, and links to final working files.
Before we could execute the signage designs, I mapped out the space and worked alongside the events team to determine how to allocate the budget we had and how to make the space feel immersive, with several key branded moments across the entire space. I worked alongside our production partner to gain measurements and pricing of each space we were planning to brand and communicated that to the design team to execute.
The work streams were broken down into five categories: swag, large signage, medium signage, print, and digital. Within each of these categories, a designer was assigned as the lead, and collaborated closely with one or two other designers to execute.
I had multiple weekly design reviews with my team over the summer and fall to give feedback on their work streams and ensure the brand was staying cohesive.
WORK STREAMSSignage
Print
Digital
Swag
Large Signage Pieces
40+
75+
Medium Signage Pieces
50+
Small Signage Pieces
30+
Breakout Decks
Social Assets
50+
20+
Swag Items
EVENTShift took place over three days, with well over 1,000 attendees. I captured candid photos that I could edit quickly so the team could post recaps across social and the blog each night, as well as include in the next day’s presentations.
Shift was Seismic’s most successful event in its history.
CONCLUSION1,000+
Attendees
58
NPS Score (goal of 50)
400
Companies Represented
4.8MM
Pipeline Generated
13
Countries Represented
54MM
Pipeline Accelerated
CREDITSSeismic Brand Team
Allyson Fowler, Content Manager; Annie Garcia, Designer; Eli Hernandez-Scales, Designer; Renae Rodriguez, Senior Designer; Eric Shepherd, Senior Designer; Austin Oducayen, Videographer; Cole Pittsford, Video Manager
Seismic Events Team
Katie Brunette, Senior Director, Brand & Events
Jenn Luong, Manager, Event Marketing
Jesse Jay, Senior Event Marketing Manager
Mikaela Karcher, Event Marketing Manager
External Support
Alex Adkins, Planwell
Colleen McCabe, Event Marketing Partners
Jennifer Corwin, Event Marketing Partners
Jaclyn Hernandez-Scales, Designer